ART: Interview - Style VS Brand: Hans Heiner Buhr (Henri Art Magazin)

Hans Heiner Buhr is an artist I’ve only recently begun to know. He has begun an art site called the Art Club Caucasus where a lively discussion about art can always be found. Hans is an adventurer, a thinker, and an artist - three things I hold in high regard- and he approached the questions about Style Vs Brand exactly in that manner, first with a flurry of uploaded notes and then with direct answers about how he sees these things working for artists.

MS: I wanted to examine the hard public part of an artists work and career and how those parts of our lives might be perceived - how one might play into the other. I think that 21st Century media environments may have changed our understandings and expectations concerning a career in art. There has been a real shift in how we perceive artists and their work especially since Warhol.

HHB: Warhol was one of the first to create a collective, but already much longer before, artists started to prefer again the potentials and protection of Art Groups, like the Brücke, Futurists etc. I think Warhol’s success was a direct result of the Factory Concept, it just was wrongly labeled Warhol instead of Factory. This was chosen by the Mass Media, as the Warhol-geek could be better marketed.

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